How to avoid Social Media Disaster


A Social Media disaster is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a chance in business process, or financial loss.

Why Social Media disasters occur: – Lack of planning and preparedness – most companies are quick to jump onto the latest social media platforms without preparing for the threat of future social media disaster.

76% of Social Media Disasters could have been avoided with proper planning and internal investment by companies…

Solution: Companies must climb the Social Business Hierarchy of Needs (based on Maslow’s Hierarchy of Needs)

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