Some helpful tips to lawyers using social media marketing to develop brand recognition.
Social media marketing is a fantastic way for your law practice to be noticed and to grow. It allows for potential clients and others to form “personal” online relationships with staff who may be blogging, tweeting or posting information online for others to see. This aids in developing brand recognition and in bringing a larger clientele through your firm’s doors; however, when using social media in a professional capacity there are a few things that should always be kept in mind
1. Don’t treat these communications any different from typical client communications – always maintain your professional integrity.
2. Assume that anything you say in an e-communication will be disseminated and read widely, so ensure you govern yourself accordingly.
3. Remember it is no more acceptable to discuss and disclose a client’s business online that it is anywhere else.