Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, from why search marketers could take over the world media budgets of the future, to advanced methods for retargeting and simple alternatives to attribution modeling.
So to round out the year, we revisit the key learnings and outline the New Year’s Resolutions that all ‘media’ professionals should be focused on to drive significantly increased performance in 2012.
Resolution #1: Join ‘Media Anonymous’
Resolution #2 – Learn Something New
Resolution #3 – Cut The Fat From Your Retargeting
Resolution #4: Stick To Your Resolutions
Read more: Four New Year’s Resolutions Every Digital Marketer Can’t Live Without
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