- Speed : organic ranking can take up to 12 months; sponsored ranking only takes 24 hours;
- Range : organic ranking is only possible for 10-15 keywords; sponsored ranking is possible for thousands of keywords;
- Stability : organic rankings can drop overnight with search algorithm changes; sponsored rankings are guaranteed stable;
- Cost : organic rankings are free; sponsored rankings are paid per click, and can suffer from click fraud;
- Targeting : sponsored rankings can be shown per time of day or per geographic region; organic rankings cannot
- Media : sponsored ads can show rich media like banners and video ads, organic rankings basically only show text (though this is changing with google universal).
- Audience : organic rankings are shown to all people, sponsored ads can be targeted per website (adsense style) and audience demographics (gender, age, income group).
Tweet
Comparison is so close hard to find what’s the best option.