Home Internet Marketing (SEO & SEM) Organic Ranking (SEO) vs. Sponsored ads (PPC); How to choose?

Organic Ranking (SEO) vs. Sponsored ads (PPC); How to choose?

863 days ago by raj 1

Speed : organic ranking can take up to 12 months; sponsored ranking only takes 24 hours;
Range : organic ranking is only possible for 10-15 keywords; sponsored ranking is possible for thousands of keywords;
Stability : organic rankings can drop overnight with search algorithm changes; sponsored rankings are guaranteed stable;
Cost : organic rankings are free; sponsored rankings are paid per click, and can suffer from click fraud;
Targeting : sponsored rankings can be shown per time of day or per geographic region; organic rankings cannot
Media : sponsored ads can show rich media like banners and video ads, organic rankings basically only show text (though this is changing with google universal).
Audience : organic rankings are shown to all people, sponsored ads can be targeted per website (adsense style) and audience demographics (gender, age, income group).

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Tags: Internet Marketing, Internet Marketing (SEO & SEM), Pay Per Click, PPC, SEO

raj

One Response to “Organic Ranking (SEO) vs. Sponsored ads (PPC); How to choose?”

Ravi Kant says:

January 15, 2010 at 6:59 pm

Comparison is so close hard to find what’s the best option.

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